Job Description

• Area of Interest: Business Professionals
• FTE/Hours per pay period: 1.0
• Department: Public Relations/Marketing
• Shift: M-F 8am-4:30pm, In - Office With One Day Remote Per Week If Desired
• Job ID: 165542

Overview
The Senior Marketing Specialist will define comprehensive communications and marketing strategies that support UnityPoint Health’s mission and vision. Provide leadership, consultation and expertise in one or more key functional areas of marketing, public relations and/or communications:
• Media relations
• Public relations
• Special events
• Marketing
• Internal communications

Why UnityPoint Health?
At UnityPoint Health, you matter. We’re proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare several years in a row for our commitment to our team members.
Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you’re in.  Here are just a few:    
• Expect paid time off, parental leave, 401K matching and an employee recognition program.
• Dental and health insurance, paid holidays, short and long-term disability and more. We even offer pet insurance for your four-legged family members.
• Early access to earned wages with Daily Pay, tuition reimbursement to help further your career and adoption assistance to help you grow your family.

With a collective goal to champion a culture of belonging where everyone feels valued and respected, we honor the ways people are unique and embrace what brings us together.  
And, we believe equipping you with support and development opportunities is a vital part of delivering an exceptional employment experience.
Find a fulfilling career and make a difference with UnityPoint Health.
Responsibilities
• Identify specific communication goals, objectives and evaluation methods and provide recommendations to establish creative direction.
• Develop strategic and imaginative communication plans, managing and overseeing the details of project from start to finish.
• Manage marketing budgets for service lines and all special events.
• Build effective relationships with the media and/or community contacts and internal stakeholders.
• Work with departments across the region on activities to achieve business and market goals.
• Contribute to the successful creation of marketing campaigns.
• Determine need for community events, programs or seminars. Plan for, promote, coordinate, implement and evaluate.
• Manage projects that support communications or marketing efforts.
• Maintain regular and consistent attendance at work.
• Adhere to all UnityPoint Health personnel policies and procedures and safety guidelines.
• Behave in a manner consistent with all Corporate Compliance policies and procedures.
• Perform other duties as assigned.

Qualifications
• Bachelor’s degree required with emphasis in journalism, communication, public relations or marketing preferred. Master’s degree preferred.
• Requires 3-5 years professional experience in communications, marketing, public relations, advertising, journalism or related filed.
• Excellent verbal and written communication skills.
• Demonstrated creative ability with regard to writing, promotions, advertising along with strong editing skills.
• Knowledge of current trends and techniques in marketing, public relations, media relations, advertising and social media.
• Proficient in word processing, spreadsheet, presentation software, MS Outlook, and Microsoft Office Products, including InDesign, PowerPoint, Word, Photo Shop, Illustrator. Photography and videography experience required.
• Demonstrated leadership skills required.
• Skilled in project management, event planning, managing multiple projects for delivery in a timely manner and within the fiscal budget.
• Requires highly developed communication skills to effectively work with all levels of management throughout the UnityPoint Health, its subsidiaries and affiliates.
• Excellent academic credentials with a track record of professional accomplishments, which demonstrate superior performance, leadership and vision.
• Possesses excellent written and verbal communications.
• Ability to work as a team member, creating and maintaining effective working relationships.
• Ability to understand and apply guidelines, policies and procedures.

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