Job Description

ALLURE MEDICAL

CHIEF MARKETING OFFICER

THE PERSON

Are you a proven executive marketing leader who has built and scaled brands in complex, consumer-facing businesses? Do you thrive in environments where strategy, data, and creativity must work together to drive measurable growth? Have you successfully led enterprise-level marketing efforts across multiple markets, service lines, or locations? If you are a strategic, data-driven marketing leader who has scaled brands and revenue before, we want to talk to you!

Our ideal Chief Marketing Officer is:

• Strategic and Vision-Driven: You think beyond short-term campaigns and daily tactics. You bring a clear point of view on brand, growth, and market positioning. Consistently connecting long-term vision to practical, executable strategy.
• Data-Led and Financially Disciplined: You make decisions grounded in metrics, performance, and return on investment. You’re comfortable owning Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention, and budget accountability by using data to create clarity, not complexity.
• Curious and Multi-Dimensional: You’re genuinely interested in learning Allure Medical’s diverse service lines and patient journeys. You shift between markets, regions, and offerings without losing strategic focus. You are not a “one-track thinker” and thrive in complex environments.
• Confident, Humble, and People-Centered: You lead with presence and emotional intelligence by building trust quickly, communicating clearly, and developing high-performing teams. You bring confidence without ego and accountability without intimidation.
• Resilient and Ownership-Oriented: You’re self-driven and dependable in fast-moving, growth environments. You are willing to challenge the status quo and make hard decisions when needed; along with taking full ownership of outcomes and follows through.

Our ideal Chief Marketing Officer is a forward-thinking, composed leader who brings strategic focus and imagination to everything you touch. You see opportunities where others see complexity and have the adaptability to evolve strategy as markets, service lines, and patient needs change. You blend creative thinking with disciplined execution, building a brand that is both inspiring and scalable. In this role, you shape the future of Allure Medical by creating clarity, driving sustainable growth, and establishing a powerful, recognizable presence across every market we serve.

RESPONSIBILITIES

The responsibilities of the Chief Marketing Officer role include, but are not limited to

Enterprise Marketing Strategy & Growth

• Develop and lead one-year, three-year marketing, and growth strategies.
• Own enterprise marketing performance, including CAC, LTV, retention, and new patient acquisition metrics.
• Build a repeatable, scalable growth model across markets and future locations.
• Balance long-term brand strategy with near-term performance goals.

Brand & Service Line Leadership

• Define, strengthen, and scale the brand across all service lines.
• Create clear positioning and go-to-market strategies for diverse and evolving offerings.
• Simplify complex service lines into compelling, patient-centered value propositions.

Marketing Channels, Funnels & Performance

• Oversee all marketing channels and acquisition funnels, including paid media, SEO, email/SMS, CRM, and lifecycle marketing.
• Establish testing frameworks, dashboards, and KPI accountability.
• Lead creative and campaign strategy to ensure consistent, high-impact storytelling.

Financial & Vendor Management

• Manage a $4M+ annual marketing budget, optimizing spending for efficiency and ROI.
• Lead and hold agencies, vendors, and partners accountable to performance standards.
• Evaluate and implement marketing tools and technologies to support scalability.

Team Leadership & Cross-Functional Alignment

• Lead, develop, and scale a high-performing marketing team (4–6 direct reports).
• Establish clarity, structure, and accountability within the marketing function.
• Partner with operations, clinical leadership, and executives to align marketing with patient experience and capacity.

Compliance, Risk & Governance

• Ensure all marketing initiatives comply with healthcare regulations, HIPAA, and advertising standards.
• Protect and strengthen brand trust through disciplined governance and risk management.

** This is a full-time, in-person position with a primary onsite presence in Shelby Charter Township, MI (approximately 75% of the time). Charlotte, NC may be considered as a home base, with regular travel required to all three sites including and SC **

QUALIFICATIONS

Required

• 10+ years of senior marketing leadership expertise (CMO, CGO, or equivalent) in a consumer-facing (B2C) business.
• Hands-on experience managing large marketing budgets of $4M- $10m annually ($100M in annual revenue) with clear ROI accountability.
• Strong ownership of performance and growth metrics, including CAC, LTV, retention, digital acquisition channels, analytics, and funnel optimization efficiency.
• Demonstrated experience leading and developing marketing teams (3–7 direct reports) while building and executing scalable marketing strategies in multi-location or growth-oriented organizations.

Preferred

• History of operating in regulated consumer services, such as healthcare, wellness, aesthetics, dental, med-spa, or franchise-like multi-site businesses.
• Familiarity leveraging CRM systems, marketing automation, lifecycle marketing, and AI-enabled tools within technology-enabled or telehealth-supported service environments.
• Prior experience supporting or scaling membership or subscription-based models.
• Bachelor’s degree in marketing, business, or a related field.

Desired

• History of increasing customer or patient lifetime value while helping scale organizations from approximately $30M to $150M+ in revenue.
• Background working with established business operating systems such as Entrepreneurial Operating System (e.g. EOS®, Pinnacle, or equivalent frameworks).
• Strong industry network, including media, influencer, or strategic partnership relationships.

THE COMPANY – ALLURE MEDICAL

At Allure Medical we are thought leaders in the field of health and wellness. We offer only the best and most advanced options for your health and beauty. Allure is an evidence-based practice. Every service we offer has been researched and proven. We have multi location and multi state locations with convenient scheduling and easy entry points. Our team offers same-day appointments and virtual telehealth visits.

WHY WORK WITH US?

We offer the opportunity to make a meaningful impact by joining a team dedicated to helping people look and feel better with less risk. We’re at the forefront of cutting-edge science-driven technology solutions within health and wellness, offering you a chance to be part of groundbreaking work. We believe in fostering both personal and professional growth, providing opportunities for you to take on new challenges, lead projects, and directly see the impact of your contributions.

We prioritize work-life balance, offering flexibility and understanding to help you maintain a healthy equilibrium between your career and personal life. Our collaborative culture is built on trust, where we work as a team, not in silos, creating a supportive and inclusive environment where everyone's voice is valued. The team we’ve built is full of happy, motivated individuals who genuinely care about our clients and each other, which makes for an inspiring work environment. At Allure, you’ll have the autonomy to drive your own initiatives, take ownership of your work, and grow both professionally and as a business leader. We are a forward-thinking company that strives for progress, offering job security and opportunities for long-term success.

Core Values:

What Makes Allure Medical GREAT?

G. We employ only team members who exhibit GREAT WORK ETHIC !

R. We make the commitment to be a caring company that treats our team members, patients, and vendors with RESPECT and kindness.

E. We are a team determined to meet or exceed our patients’ expectations by delivering EXCEPTIONAL SERVICE using the finest staff, the latest technology and most advanced treatment modes.

A. We embrace a positive and open attitude towards new ideas and concepts. We are flexible and ADAPTIVE to change. We promote a culture of continuous learning and growing for our team members, both personally and professionally.

T. We are a TRUSTWORTHY company that holds ourselves accountable for our actions and our behaviors. We understand that trust is key, so that our coworkers and customers know we will uphold our values and follow through on our commitments.

Salary: $200k - 250k in base compensation. Performance bonus to align with overall company standard.

Benefits: Short Term Disability, Medical, Vision, Dental & Life, 401K, PTO, Paid Holidays, Free Healthy meals for employees on site, Administration Bonus 

If you are passionate about building a brand for longevity that results in elevating the way people look and feel their best, apply now !

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