Akkodis is seeking a Business Analyst for a Contract with a client in McLean, VA. Responsible for translating banking business objectives into functional requirements and designing future-state workflows for marketing automation.
Rate Range: $53/hour to $56/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.
Business Analyst job responsibilities include:
Collaborate with retail banking, credit, and mortgage teams to gather business requirements and translate them into functional specifications.
Conduct workshops and interviews to capture detailed user stories and acceptance criteria for banking-specific marketing campaigns.
Document current-state processes and design future-state workflows for marketing automation tailored to financial products.
Work closely with Salesforce Marketing Cloud developers and architects to design scalable solutions integrated with core banking systems.
Ensure compliance with banking regulations, KYC norms, and data privacy laws (GDPR, CCPA) in all marketing initiatives.
Define data models, segmentation strategies, and audience targeting rules for financial customer journeys and coordinate UAT.
Required Qualifications:
Bachelor’s degree in marketing, Business Administration, Information Systems, or a related field.
4–6 years of experience in Business Analysis or Marketing Technology roles within the BFSI domain.
Minimum 3 years of hands-on experience with Salesforce Marketing Cloud, including modules like Journey Builder, Automation Studio, and Email Studio.
Strong understanding of SQL for data segmentation and familiarity with APIs and integration concepts for banking systems.
If you are interested in this role, then please click APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me at Deep.Kumar@ akkodisgroup.com.
Pay Details: $53.00 to $56.00 per hour Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Equal Opportunity Employer/Veterans/Disabled Military connected talent encouraged to apply To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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